Golden Boy

Golden Boy is an American ice cream brand that blends artisanal freshness with a bold retro-pop aesthetic. The goal was to create a visual identity that feels sweet, vibrant, and unapologetically fun, something that speaks to the senses and evokes nostalgic joy. As part of the Studio Saginova team, I helped bring the brand to life through a complete visual universe, including packaging, brand assets, and merchandising. The identity captures the energy of an endless summer, full of color, flavor, and carefree pleasure.